Proof in the targeting pudding
Latest posts | Feed | By Mark Brownlow
...and to round off a veritable pot of email pourri this week, here's the latest MarketingSherpa email marketing case study.
It describes how TicketsNow.com pulled out the best customers on their email list and sent them different offers. Baseline result: they more than tripled email revenue.
There's other stuff in there, too, about encouraging engagement, customer relationship management etc., but it's the "targeting rocks" message that we maybe need to hear.
More on segmentation and targeting | Tags: email marketing, segmentation, database marketing, ticketsnow
It describes how TicketsNow.com pulled out the best customers on their email list and sent them different offers. Baseline result: they more than tripled email revenue.
There's other stuff in there, too, about encouraging engagement, customer relationship management etc., but it's the "targeting rocks" message that we maybe need to hear.
More on segmentation and targeting | Tags: email marketing, segmentation, database marketing, ticketsnow
Permalink | March 16, 2007 |
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