Real estate and email marketing
Latest posts | Feed | By Mark Brownlow on March 28, 2007
Now there's two professions that have to cope with a few renegades giving the industry a darker reputation than it deserves.
Put the two together and what do you get? Spam that sounds better than it really is? Or the perfect opportunity for a service profession to stay top of mind and gain referrals?
The choice is yours if you're a real estate professional. And here are two excellent blog posts to help you make up your mind...
The first comes from the folk at MailChimp who explain why blasting a list of email addresses you bought or found or collected randomly is a waste of time and space. They then give an example of the right way to market your real estate service online.
And if you find it tough coming up with quality content for a proper email newsletter, Janine Popick just posted on exactly that topic: newsletter content for real estate pros, with a big pile of ideas and some suggested content sources.
You'll find more general content ideas here.
More on publishing email newsletters | Tags: email marketing, real estate agent, content development
Put the two together and what do you get? Spam that sounds better than it really is? Or the perfect opportunity for a service profession to stay top of mind and gain referrals?
The choice is yours if you're a real estate professional. And here are two excellent blog posts to help you make up your mind...
The first comes from the folk at MailChimp who explain why blasting a list of email addresses you bought or found or collected randomly is a waste of time and space. They then give an example of the right way to market your real estate service online.
And if you find it tough coming up with quality content for a proper email newsletter, Janine Popick just posted on exactly that topic: newsletter content for real estate pros, with a big pile of ideas and some suggested content sources.
You'll find more general content ideas here.
More on publishing email newsletters | Tags: email marketing, real estate agent, content development
[This post brought to you by Campaigner Email Marketing]
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