Review of the Email Marketing Kit
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I decided to end the working week by delving into Jeanne Jenning's new Email Marketing Kit. You can read my full review here.
Here's the summary for those short on time:
"A truly definitive overview of the whats and hows of email marketing. Highly recommended for anyone contemplating or using email for marketing purposes."
And you can get it from the publisher here.
I interviewed Jeanne for you just yesterday and she has some super interesting things to say on transactional email, benchmarks, rendering issues, email in the organisation and...the NHL. Watch for that shortly.
More book reviews | Tags: email marketing kit, sitepoint, jeanne jennings
Here's the summary for those short on time:
"A truly definitive overview of the whats and hows of email marketing. Highly recommended for anyone contemplating or using email for marketing purposes."
And you can get it from the publisher here.
I interviewed Jeanne for you just yesterday and she has some super interesting things to say on transactional email, benchmarks, rendering issues, email in the organisation and...the NHL. Watch for that shortly.
More book reviews | Tags: email marketing kit, sitepoint, jeanne jennings
Permalink | March 02, 2007 |
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