Some very good questions with very good answers
Latest posts | Feed | By Mark Brownlow on March 28, 2007
This week has seen a blitz of email marketing articles all over the web. Did email suddenly get cool again?
Anyway, here's another two great articles that don't fit any category but are worth your attention.
Jeanne Jennings works with a lot of newcomers to the field and answers three notable questions that came out of discussions. So now you can understand absolute open rates, the value of getting email addresses offline and the pros and (mostly) cons of sending email that isn't 100% opt-in.
That last topic also features in the rather nice Seven Deadly Sins of Email Marketing Management article by Véro S. Pepperrell.
Véro covers design testing, spam checks, unsubscribing, address upkeep, complacency and relevancy as well. And has the most apt quote ever seen about email newsletters, which you might hang on your office wall:
"Don't do a half-assed job"
More on basic email advertising | Tags: email marketing, bulk email lists, permission marketing
Anyway, here's another two great articles that don't fit any category but are worth your attention.
Jeanne Jennings works with a lot of newcomers to the field and answers three notable questions that came out of discussions. So now you can understand absolute open rates, the value of getting email addresses offline and the pros and (mostly) cons of sending email that isn't 100% opt-in.
That last topic also features in the rather nice Seven Deadly Sins of Email Marketing Management article by Véro S. Pepperrell.
Véro covers design testing, spam checks, unsubscribing, address upkeep, complacency and relevancy as well. And has the most apt quote ever seen about email newsletters, which you might hang on your office wall:
"Don't do a half-assed job"
More on basic email advertising | Tags: email marketing, bulk email lists, permission marketing
[This post brought to you by Campaigner Email Marketing]
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