Spam is the problem, you're the solution
Latest posts | Feed | By Mark Brownlow on March 22, 2007
Spam is the enemy of email marketing. It's graffiti on the inbox wall. It's that unpleasant collection of debris and foam blocking up the rivers of electronic communication.
It spoils email for everyone: senders, recipients and those who process email on our behalf. And it messes up email marketing by cluttering up inboxes and forcing ISPs and others into ever more drastic measures that block spam and inadvertently catch legitimate marketing emails in the same trap.
A point emphasised by Derek Harding in his article calling for email marketers to help solve spam, not support it. He speaks with some of the passion that Bill McCloskey misses in email marketing.
It's a point that needs making again and again: killing spam is in the interests of email marketers.
The more anti-spam measures you tear down, the more spam you get elbowing your messages out of the inbox and out of the minds of your customers and prospects. Read Derek's article to understand why marketers should be supporting blacklists and anti-spam legislation, not fighting them.
Still unconvinced?
Try this post for another argument...
More on anti-spam laws and blacklists | Tags: email marketing, spam, anti-spam
It spoils email for everyone: senders, recipients and those who process email on our behalf. And it messes up email marketing by cluttering up inboxes and forcing ISPs and others into ever more drastic measures that block spam and inadvertently catch legitimate marketing emails in the same trap.
A point emphasised by Derek Harding in his article calling for email marketers to help solve spam, not support it. He speaks with some of the passion that Bill McCloskey misses in email marketing.
It's a point that needs making again and again: killing spam is in the interests of email marketers.
The more anti-spam measures you tear down, the more spam you get elbowing your messages out of the inbox and out of the minds of your customers and prospects. Read Derek's article to understand why marketers should be supporting blacklists and anti-spam legislation, not fighting them.
Still unconvinced?
Try this post for another argument...
More on anti-spam laws and blacklists | Tags: email marketing, spam, anti-spam
[This post brought to you by Campaigner Email Marketing]
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