Spam wars of another kind
Latest posts | Feed | By Mark Brownlow
Hardest job in the world? Email marketer at Hormel, makers of SPAM. Or maybe the guy who had to come up with their anti-spam policy (frankly, the jokes are unlimited.) Incidentally, their SPAM.com website is hilarious or mildly disturbing, dependent on your sense of humor.
Notice the capitalised SPAM. Hormel have a full-time job on their hands defending their trademark now that spam (lower case) is such a ubiquitous term in the email space. You'd think there couldn't be much confusion between the pork and electronic versions of the S word, but Hormel's lawyers beg to differ.
anti-spam resources | Tags: spam, email marketing
Notice the capitalised SPAM. Hormel have a full-time job on their hands defending their trademark now that spam (lower case) is such a ubiquitous term in the email space. You'd think there couldn't be much confusion between the pork and electronic versions of the S word, but Hormel's lawyers beg to differ.
anti-spam resources | Tags: spam, email marketing
Permalink | March 05, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
