Try not to get over-excited
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Bill McCloskey bemoans the lack of passion among email marketers, the kind of passion that drives an industry onward and upward. He contrasts that to the energy of the RSS and SEO folk.
He has a point, although I'd say the list of passionate email marketers is longer than he suggests. Try some of these folk for starters.
But it got me thinking.
Perhaps one reason is that RSS and SEO is more inclusive. An awful lot of stuff written about email marketing is aimed at a small group of marketers with big email programs and budgets to match.
So it's easy to get the mistaken impression that email marketing is for two groups: big brands or spammers. Few people see themselves as either.
In contrast, discussions around RSS and SEO often address a much wider audience of marketers and webmasters, small and big. Plus RSS is still geeky and geeks are passionate about their technology.
Who knows? And does it matter? It's not much use sprinting passionately for the cutting edge when even the big companies haven't yet mastered the art of walking.
Tags: email marketing
He has a point, although I'd say the list of passionate email marketers is longer than he suggests. Try some of these folk for starters.
But it got me thinking.
Perhaps one reason is that RSS and SEO is more inclusive. An awful lot of stuff written about email marketing is aimed at a small group of marketers with big email programs and budgets to match.
So it's easy to get the mistaken impression that email marketing is for two groups: big brands or spammers. Few people see themselves as either.
In contrast, discussions around RSS and SEO often address a much wider audience of marketers and webmasters, small and big. Plus RSS is still geeky and geeks are passionate about their technology.
Who knows? And does it matter? It's not much use sprinting passionately for the cutting edge when even the big companies haven't yet mastered the art of walking.
Tags: email marketing
Permalink | March 21, 2007 |
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