Use email to drive offline leads and sales
Latest posts | Feed | By Mark Brownlow
It's not just about getting people to open, click, buy...open, click, buy. Email is so much more than just, well, email. As evidenced in this case study of a Mercedes Benz dealership.
The most interesting part is seeing all the various ways they use email to complement direct mail efforts, keep in touch with customers and prospects, encourage people to come into the dealership, drive (!) ancillary sales like service inspections, auto paraphernalia etc. Perhaps some ideas to inspire you there.
(Though I would be intrigued to know if anyone does open an email from a car dealership, click on the latest model and then buy it online. That would be cool.)
More case studies | Tags: email marketing, lead generation, email marketing case studies
The most interesting part is seeing all the various ways they use email to complement direct mail efforts, keep in touch with customers and prospects, encourage people to come into the dealership, drive (!) ancillary sales like service inspections, auto paraphernalia etc. Perhaps some ideas to inspire you there.
(Though I would be intrigued to know if anyone does open an email from a car dealership, click on the latest model and then buy it online. That would be cool.)
More case studies | Tags: email marketing, lead generation, email marketing case studies
Permalink | March 23, 2007 |
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