Validating the data you get from subscribers
Latest posts | Feed | By Mark Brownlow
If you haven't submitted false information on at least one online form then you're a better person than I am. If you collect data from people when they sign up for your emails, it's likely that some of it is rubbish.
But how can you tell what's true and what's not?
The validity of submitted info is an issue that the lead generation folk have long dealt with. So I'm sure there's a heap of useful insight to be gleaned from them. Which is why I point you to this blog post by Return Path's Craig Swerdloff.
Craig describes seven techniques they use to validate leads before passing them on to clients. Interesting stuff.
More on list management | Tags: email marketing, lead generation, lead fraud, list acquisition
But how can you tell what's true and what's not?
The validity of submitted info is an issue that the lead generation folk have long dealt with. So I'm sure there's a heap of useful insight to be gleaned from them. Which is why I point you to this blog post by Return Path's Craig Swerdloff.
Craig describes seven techniques they use to validate leads before passing them on to clients. Interesting stuff.
More on list management | Tags: email marketing, lead generation, lead fraud, list acquisition
Permalink | March 07, 2007 |
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