Watch for orphans among your new subscribers
Latest posts | Feed | By Mark Brownlow on March 29, 2007
A forehead slapping moment for you, thanks to Stefan Pollard's latest ClickZ article.
You have your email marketing all set up nicely. Someone signs up at your site, they fill out all the information you ask for, and you send them a warm welcome message.
Soon they're bathing in the delights of your wonderful newsletters or promotions, fulfilling their every expectation with useful and relevant content.
And then there are those that didn't sign-up on your website. What happens to those? Do they get a welcome message? How soon do they enter your system and start getting the emails?
Stefan's article explains how an email program tuned to website sign-ups can easily leave a few unhappy orphans by the roadside if you're not taking account of all the other ways you're collecting email addresses. Good point. Good reading.
More on list management | Tags: email marketing, list acquisition
You have your email marketing all set up nicely. Someone signs up at your site, they fill out all the information you ask for, and you send them a warm welcome message.
Soon they're bathing in the delights of your wonderful newsletters or promotions, fulfilling their every expectation with useful and relevant content.
And then there are those that didn't sign-up on your website. What happens to those? Do they get a welcome message? How soon do they enter your system and start getting the emails?
Stefan's article explains how an email program tuned to website sign-ups can easily leave a few unhappy orphans by the roadside if you're not taking account of all the other ways you're collecting email addresses. Good point. Good reading.
More on list management | Tags: email marketing, list acquisition
[This post brought to you by Campaigner Email Marketing]
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1 Comments:
Too often email marketing campaigns and newsletters lack care and definition...laziness is usually the culprit. This often leads to disengaged readers and poorly performing campaigns. Taking time to segment recipients and market to them separately is always worthwhile
By 
openrate, on
29 March, 2007
