Webmail providers set to offer unlimited storage
Latest posts | Feed | By Mark Brownlow on March 28, 2007
Changes afoot at the top webmail services. Yahoo announced yesterday that users of their email service will get unlimited storage in May. Webmail's history tells us that Google and Microsoft (and most others) will inevitably follow suit.
So webmail accounts you mail to will no longer be limited in the number of emails they can store. But does that matter?
The practical implications are near zero, since my understanding is that the vast, vast majority of webmail users aren't butting up against current storage limitations. Nevertheless...
Your emails won't come back undelivered because of an abandoned account filled up with email. But the accounts are still abandoned: don't be fooled into thinking that less bounces means more active readers.
Readers using webmail services may be more inclined to retain old emails, so ensure links and images from your previous emails continue to work. (That's a best practice anyway.)
Webmail users will be less disinclined to have large files, reports, images, white papers etc. sent to them via an email autoresponder.
The credibility of webmail services goes up another notch.
It used to be a truism that free email addresses were "lower quality," particularly for a business email list. So much so that some B2B email marketers automatically reject subscription requests using those addresses.
These days, Gmail etc. are no longer the preserve of poor students. People from across the demographic spectrum use webmail services as a primary and fully-fledged email account.
More on email address providers | Tags: webmail, email marketing, yahoo mail, yahoo mail beta, gmail, hotmail, email storage
So webmail accounts you mail to will no longer be limited in the number of emails they can store. But does that matter?
The practical implications are near zero, since my understanding is that the vast, vast majority of webmail users aren't butting up against current storage limitations. Nevertheless...
Your emails won't come back undelivered because of an abandoned account filled up with email. But the accounts are still abandoned: don't be fooled into thinking that less bounces means more active readers.
Readers using webmail services may be more inclined to retain old emails, so ensure links and images from your previous emails continue to work. (That's a best practice anyway.)
Webmail users will be less disinclined to have large files, reports, images, white papers etc. sent to them via an email autoresponder.
The credibility of webmail services goes up another notch.
It used to be a truism that free email addresses were "lower quality," particularly for a business email list. So much so that some B2B email marketers automatically reject subscription requests using those addresses.
These days, Gmail etc. are no longer the preserve of poor students. People from across the demographic spectrum use webmail services as a primary and fully-fledged email account.
More on email address providers | Tags: webmail, email marketing, yahoo mail, yahoo mail beta, gmail, hotmail, email storage
[This post brought to you by Campaigner Email Marketing]
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