Whose side are YOU on?
Latest posts | Feed | By Mark Brownlow on March 08, 2007
Email lists are like a forest, rich in game and good timber-producing trees.
Good email marketers are like foresters. They know how to keep the forest growing and productive. They harvest the timber, but never at the expense of the long-term health and productivity of the forest.
Spammers are the "slash and burn" agriculturalists. They would chop down all the trees, make a quick buck and move on. Leaving a barren wasteland behind.
The ISPs and spam blocklists are the game wardens and conservationists who build the fence around the forest.
They let the forester through to do his work, but they keep the slash and burn folk away.
The forester needs the game warden, even if sometimes the latter forgets to unlock the gates.
Good email marketers support the anti-spam efforts of the ISPs and blocklists. Which is why you'll find the likes of Return Path and EmailLabs expressing direct support for blacklisting service Spamhaus in an ongoing court case.
Whose side are you on?
Further reading:
Spam threatens the e-mail channel
Well-Known E-mailers Back Spamhaus in Amicus Brief
Are You an Email Marketing Miner or Manager?
More on email blacklists | Tags: email marketing, spamhaus, anti-spam, email blacklists
Good email marketers are like foresters. They know how to keep the forest growing and productive. They harvest the timber, but never at the expense of the long-term health and productivity of the forest.
Spammers are the "slash and burn" agriculturalists. They would chop down all the trees, make a quick buck and move on. Leaving a barren wasteland behind.
The ISPs and spam blocklists are the game wardens and conservationists who build the fence around the forest.
They let the forester through to do his work, but they keep the slash and burn folk away.
The forester needs the game warden, even if sometimes the latter forgets to unlock the gates.
Good email marketers support the anti-spam efforts of the ISPs and blocklists. Which is why you'll find the likes of Return Path and EmailLabs expressing direct support for blacklisting service Spamhaus in an ongoing court case.
Whose side are you on?
Further reading:
Spam threatens the e-mail channel
Well-Known E-mailers Back Spamhaus in Amicus Brief
Are You an Email Marketing Miner or Manager?
More on email blacklists | Tags: email marketing, spamhaus, anti-spam, email blacklists
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
