Why your reputation counts
Latest posts | Feed | By Mark Brownlow on March 12, 2007
It's usually reputation and deliverability services that go on about the importance of sender reputation in getting your emails delivered.
Just in case any of us have a "well they would say that, wouldn't they?" reaction, here's a key stat from an independent source...
According to market research outfit the Radicati Group, "Email Reputation Services" (meaning the kind used to sniff out disreputable senders and block their email) "will protect roughly 332 million mailboxes in 2007."
That's a lot of mailboxes. Something tells me maintaining a good reputation might be a good idea. For help on how to do it, check these articles.
More on deliverability | Tags: email reputation services, email marketing, email deliverability
Just in case any of us have a "well they would say that, wouldn't they?" reaction, here's a key stat from an independent source...
According to market research outfit the Radicati Group, "Email Reputation Services" (meaning the kind used to sniff out disreputable senders and block their email) "will protect roughly 332 million mailboxes in 2007."
That's a lot of mailboxes. Something tells me maintaining a good reputation might be a good idea. For help on how to do it, check these articles.
More on deliverability | Tags: email reputation services, email marketing, email deliverability
[This post brought to you by Campaigner Email Marketing]
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