Wonderful email makeover
Latest posts | Feed | By Mark Brownlow
As an observer more than a practitioner, I am often humbled by the wisdom and perceptiveness of various folk out in the email field.
And here's another great article leaving me awestruck. Andrew Seer takes a promotional email from a premium shirtmaker and highlights all the problems with it (using a screenshot to help you grasp the points he makes).
He then presents a revised version of the email which addresses those problems.
Fascinating stuff. The article comes from a new email marketing newsletter produced by a UK vendor. I'm also a contributor: this is my basic introduction to email marketing metrics.
More case studies and statistics | Tags: email marketing, email marketing case studies, email creative
And here's another great article leaving me awestruck. Andrew Seer takes a promotional email from a premium shirtmaker and highlights all the problems with it (using a screenshot to help you grasp the points he makes).
He then presents a revised version of the email which addresses those problems.
Fascinating stuff. The article comes from a new email marketing newsletter produced by a UK vendor. I'm also a contributor: this is my basic introduction to email marketing metrics.
More case studies and statistics | Tags: email marketing, email marketing case studies, email creative
Permalink | March 14, 2007 |
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