Wondering which day to send your emails on?
Latest posts | Feed | By Mark Brownlow on March 28, 2007
You are not alone. But it's another one of those questions with no clear answer other than "it depends."
If you are looking for some thoughts, two new references for you...
The first is a new conversation going on at the WebmasterWorld discussion forum. Various folk chip in with their experiences with sending B2B email. Hard to find a consensus, but plenty of opinion.
The second is some data from the Emailcenter UK, looking at when most emails are sent and what the open rates and clickthrough rates look like between Monday and Friday.
Deciding when to send your email is a three-step process:
1. Check the various opinions on offer to give you some food for thought, but don't take them too literally.
2. Consider what you're sending, who you're sending it to and what you want them to do. If you know your target audience well enough, you can make some educated guesses as to the day they're most likely to have the time and motivation to open, read and act on your email.
(This is why you can't take the stats too literally. Your content, audience and desired action bears no relation to most of the content, audience and desired action of the emails used to generate those stats.)
3. Come up with your best guesses and then test them to see which gives the best results.
More on the best day to send | Tags: email marketing, best time to send email, email timing
If you are looking for some thoughts, two new references for you...
The first is a new conversation going on at the WebmasterWorld discussion forum. Various folk chip in with their experiences with sending B2B email. Hard to find a consensus, but plenty of opinion.
The second is some data from the Emailcenter UK, looking at when most emails are sent and what the open rates and clickthrough rates look like between Monday and Friday.
Deciding when to send your email is a three-step process:
1. Check the various opinions on offer to give you some food for thought, but don't take them too literally.
2. Consider what you're sending, who you're sending it to and what you want them to do. If you know your target audience well enough, you can make some educated guesses as to the day they're most likely to have the time and motivation to open, read and act on your email.
(This is why you can't take the stats too literally. Your content, audience and desired action bears no relation to most of the content, audience and desired action of the emails used to generate those stats.)
3. Come up with your best guesses and then test them to see which gives the best results.
More on the best day to send | Tags: email marketing, best time to send email, email timing
[This post brought to you by Campaigner Email Marketing]
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