All about renting lists
Latest posts | Feed | By Mark Brownlow
MarketingSherpa just released the first of a two-part look at renting email lists. Plenty of good stuff in there if you're thinking of using someone else's list to acquire new customers.
A couple of extra points:
1. If you do send email to a third-party list, make sure you give recipients the opportunity (usually on your landing page) to sign-up for your own list. You want them on your house list, because your own lists don't incur rental fees :-)
2. Take a close look at where people sign-up for a list and ask yourself if they'd really be expecting a promotion from you, even one sent by the actual list owner. If the answer is no, spam complaints are likely.
3. Check this quote: "targeted consumers lists are running anywhere from $90 to $160 per thousand names." That tells you all you need to know about the value of those $5 cpm lists and similar.
More on bulk email lists | Tags: email marketing, email list rental, renting email lists
A couple of extra points:
1. If you do send email to a third-party list, make sure you give recipients the opportunity (usually on your landing page) to sign-up for your own list. You want them on your house list, because your own lists don't incur rental fees :-)
2. Take a close look at where people sign-up for a list and ask yourself if they'd really be expecting a promotion from you, even one sent by the actual list owner. If the answer is no, spam complaints are likely.
3. Check this quote: "targeted consumers lists are running anywhere from $90 to $160 per thousand names." That tells you all you need to know about the value of those $5 cpm lists and similar.
More on bulk email lists | Tags: email marketing, email list rental, renting email lists
Permalink | April 11, 2007 |
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