Another convert to the open rate cause

The rehabilitation of the open rate continues. One of the commonest numbers reported by email marketing software and services, it was long derided as useless.

Not so, points out new convert Ken Magill, who gets Pivotal Veracity's Deirdre Baird to explain a number of things that open rates can identify. This includes the effectiveness of your from and subject lines, deliverability problems, brand strength and similar.

For a broader introduction to this important statistic and its uses, see the four-part Open Rates Guide.

More on email marketing statistics | Tags: email marketing, email marketing statistics, email open rates

Permalink | April 12, 2007 | 0 comment(s)
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