Are sweepstakes a good way to build an email list?
Latest posts | Feed | By Mark Brownlow
That's the question tackled by Jamie Schissler in this article. He argues that they're great for promotion per se, but not so great for acquiring new addresses for your list.
Not because they don't work; people will submit an email address in return for the chance to win a prize. But because they have a short-term impact, can be costly, and tend to produce low-quality subscribers.
MarketingSherpa has some case studies covering the use of sweepstakes for email marketing or lead generation. Try these (NB: behind a membership barrier):
USAToday
Ross-Simons
Encounter Collaborative
Xerox
More on list acquisition | Tags: email marketing, sweepstakes, sweeps
Not because they don't work; people will submit an email address in return for the chance to win a prize. But because they have a short-term impact, can be costly, and tend to produce low-quality subscribers.
MarketingSherpa has some case studies covering the use of sweepstakes for email marketing or lead generation. Try these (NB: behind a membership barrier):
USAToday
Ross-Simons
Encounter Collaborative
Xerox
More on list acquisition | Tags: email marketing, sweepstakes, sweeps
Permalink | April 03, 2007 |
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