Authentication gathering pace and importance
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Microsoft just released some details on the use of Sender ID email authentication at Hotmail. To understand what authentication is and why it's important for marketers, read this article.
Essentially, Sender ID involves modifying your domain records so the system receiving an email from you can check these records and confirm that the email really does come from you.
So what?
Well, even if the above article doesn't pique your interest, listen to what Microsoft say (my emphasis)...
"Reputable marketers that have adopted Sender ID have realized improved deliverability, with up to 85 percent fewer messages mistakenly marked as spam in Windows Live Hotmail."
That's a pretty good reason for getting your emails authenticated. Check out this page for pointers on where to find all the necessary information.
Tags: email marketing, windows live hotmail, sender id, email authentication
Essentially, Sender ID involves modifying your domain records so the system receiving an email from you can check these records and confirm that the email really does come from you.
So what?
Well, even if the above article doesn't pique your interest, listen to what Microsoft say (my emphasis)...
"Reputable marketers that have adopted Sender ID have realized improved deliverability, with up to 85 percent fewer messages mistakenly marked as spam in Windows Live Hotmail."
That's a pretty good reason for getting your emails authenticated. Check out this page for pointers on where to find all the necessary information.
Tags: email marketing, windows live hotmail, sender id, email authentication
Permalink | April 19, 2007 |
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