Email content and frequency

Another exciting installment in Jeanne Jennings series on email strategy hit the airwaves today. Last week our heroine guided us through the minefield of determining the types of email you want to send.

This week, Jeanne battles the twin demons of content and frequency. She highlights the importance of mapping out your planned content structure and then using that to create the actual emails.

This content structure is also the first step in determining frequency and send times.

To finish, she outlines the scope of an editorial calendar. This brings everything together by listing the actual content you want, when it needs to be produced and processed, and when it finally goes out the door.

More on strategy | Tags: email marketing, editorial calendars, email frequency

Permalink | April 23, 2007 | 0 comment(s)
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