Email copywriting test results

MarketingExperiments recently conducted a web clinic on optimizing email copy. You can listen to the outcomes here.

They also have a report brief (or brief report) to accompany the audio files. You can see examples of email tests and how different versions of the same email fared.

Most importantly, there's a "before and after" example of an upsell email with plenty of explanation about why and how specific copy elements were changed in the improved version.

A bit heavy to work through, but worth the time.

More on email copywriting | Tags: email marketing, copywriting, marketing tests

Permalink | April 24, 2007 | 0 comment(s)
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