Email marketing by the numbers: a new book

Latest posts | Feed | By Mark Brownlow on April 24, 2007

Email marketing has few up-to-date books on the topic. So it's good to see a new release gracing the shelves at Amazon and elsewhere.

Chris Baggott, cofounder and former CMO of vendor ExactTarget has written "Email Marketing By the Numbers," subtitled, "How to use the world's greatest marketing tool to take any organization to the next level."

I've not seen a copy yet, but the release blurb suggests the 294 page book is all about the tactics and techniques you can apply to your email marketing to improve your end results.

In a nice touch, Baggott's own words of wisdom are complemented by contributions from over 20 professionals working in the online marketing space.

Unlike many online marketing tomes, this is neither self-published nor in the portfolio of some obscure publisher. The Wiley name should offer editorial quality guarantees. The ISBN is 978-0470122457 if you want to ask your local bookstore for a copy, or order direct from Amazon.

More on email marketing books | Tags: email marketing, chris baggott, email marketing by the numbers

[This post brought to you by Campaigner Email Marketing]
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1 Comments:

This book by Chris Baggott really is a great resource. If you're in the interactive marketing game you'll enjoy it and find it insightful.

Scott Burkey - www.definition6.com - scott.burkey@definition6.com
By Skooch, on 27 April, 2007