Email marketing: cough up the coins, lady

If email is so good as a marketing tool, how come it's often the poor relative of the marketing department? Left to sit at the back while the presents are handed out to the search cousins and others.

This apparent paradox is the subject of a fascinating analysis and call-to-arms by Loren McDonald.

He argues that a little bit more investment in knowledge and resources could reap huge rewards for marketers. Because top-class email marketing isn't as hard as a lot of people would perhaps like you to think.

Then he presents the reasons why email doesn't get the resources it deserves...suggesting it's time to correct a few misconceptions and change things round.

More on organisational issues | Tags: email marketing, marketing budgets

Permalink | April 25, 2007 | 0 comment(s)
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