Email marketing stats for Australia

We say pavement, you say sidewalk. It's a big wide world out there and so it's good to have region-specific benchmark data available.

Email service provider Vision 6 have started a series of email marketing metrics reports for the Australian market. The first is based on 60+ million messages sent in the second half of 2006.

So you'll get the usual details on open rates, clicks and bounces, broken down into various categories such as send volume, industry, day of the week, hour etc.

Usefully, the stats come with interpretations and recommendations. For other metrics sources from around the world, try this article.

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