Email marketing trend: public scrutiny

A rather useful trend of recent times is for bloggers and others to post their own evaluations of particular marketing emails they've seen or received. I must have highlighted more such "case studies" in the past month than in the whole of 2006. Here are two more to enlighten your week...

The first is over at One Degree where Ken Schafer posted a Home Depot email and invited constructive comments. Intriguing and interesting to see what people praise, what they criticise and what they suggest in terms of improvements.

And Mark Alves examines possibly the most ironic marketing email ever sent. Either an unlucky coincidence, bad karma, unfortunate design or extremely clever marketing...depending on how you look at it.

Enjoy.

More case studies | Tags: email marketing, email design, email copywriting

Permalink | April 23, 2007 | 1 comment(s)
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1 Comments:

Mark -
Re: regarding maybe "extremely clever marketing" by Goodmail Systems, that was one of the possibilities that ran through my mind, too. Your "bad karma" and "unfortunate design" options seem more likely.
By Mark Alves, on 24 April, 2007

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