Get email to join the web 2.0 excitement
Latest posts | Feed | By Mark Brownlow
Email marketers might feel a little left out of the Web 2.0 fun. But while email may carry a touch of old fashionedness about it, it does seem that you can use it as the communication glue that sticks a lot of other Web 2.0 channels and applications together.
That's certainly the message that comes out of Chad White's article, which looks at how leading retailers are incorporating social media tools like Digg into their email marketing. Or using email to push and promote their other hot channels like company blogs.
Catch Chad's review for a few ideas as to how you might do the same.
More tactics | Tags: email marketing, blogs, integrated online marketing
That's certainly the message that comes out of Chad White's article, which looks at how leading retailers are incorporating social media tools like Digg into their email marketing. Or using email to push and promote their other hot channels like company blogs.
Catch Chad's review for a few ideas as to how you might do the same.
More tactics | Tags: email marketing, blogs, integrated online marketing
Permalink | April 13, 2007 |
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