Growing your list

Stefan Pollard's writings are always balanced, but he excels himself this week. On the same day he writes about unsubscribes, he also produces a super article on growing your email list. What he takes with one hand, he returns with the other...

The article is a broad overview both of specific techniques and -- more importantly -- the ideal list growth approach. One where growing your list is about building long-term relationships based on value, trust and permission.

The article introduces a larger downloadable guide from EmailLabs, which is largely a compilation of relevant articles from their newsletters and other columns, together with some nice screenshots. If you're sceptical of vendor info material, don't worry: EmailLabs have a solid history of providing value.

More on building an opt-in list | Tags: email marketing, list acquisition, permission marketing

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