How to avoid newsletter deadline stress
Latest posts | Feed | By Mark Brownlow
The MailChimp folk have some good thoughts on building an editorial calendar, so you're never stuck when your publication day comes round.
Their blog post also has some ideas on actually coming up with content ideas. I've always found the following approach helpful there (taken from 31 content tips and ideas for your B2B email newsletter):
1. Get buddhist about it and remain aware all the time...aware of your newsletter needs. So when an idea strikes or you read something interesting or you get asked a question by a customer, you make a note in your "content" file.
2. Keep some timeless content in reserve for emergencies.
3. See what content got the most response in previous emails and use that as a hint for future content. If your email list members are a close match to your website visitors, then see what the latter are viewing and searching for. Use that as a starting point for email content.
4. Check out the competition. Visit everywhere else your readers go and see what they're talking about, viewing, reading, bookmarking...
5. Talk to people in your business who have direct contact with customers and get relevant topic suggestions from them. Sales reps and customer service folk should have a good handle on what issues are troubling or interesting customers and prospects most.
For more concrete content suggestions, read the rest of the article.
More on email newsletters | Tags: email marketing, email newsletters, e-newsletters
Their blog post also has some ideas on actually coming up with content ideas. I've always found the following approach helpful there (taken from 31 content tips and ideas for your B2B email newsletter):
1. Get buddhist about it and remain aware all the time...aware of your newsletter needs. So when an idea strikes or you read something interesting or you get asked a question by a customer, you make a note in your "content" file.
2. Keep some timeless content in reserve for emergencies.
3. See what content got the most response in previous emails and use that as a hint for future content. If your email list members are a close match to your website visitors, then see what the latter are viewing and searching for. Use that as a starting point for email content.
4. Check out the competition. Visit everywhere else your readers go and see what they're talking about, viewing, reading, bookmarking...
5. Talk to people in your business who have direct contact with customers and get relevant topic suggestions from them. Sales reps and customer service folk should have a good handle on what issues are troubling or interesting customers and prospects most.
For more concrete content suggestions, read the rest of the article.
More on email newsletters | Tags: email marketing, email newsletters, e-newsletters
Permalink | April 02, 2007 |
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