How to use an email newsletter

Justin Premick has two detailed blog posts about how retail estate folk could make use of an email newsletter.

The lessons are applicable to other service companies and echo the point that it's about differentiating yourself from the competition, providing value, building trust and keeping you top of mind.

So when a reader finally needs your services, it's you they go to.

Part 1 explains what most such e-newsletters do wrong. Part 2 has a host of content suggestions to get your brain sparking.

More on publishing newsletters | Tags: email marketing, real estate marketing, email newsletters

Permalink | April 13, 2007 | 0 comment(s)
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