Images in email: don't throw out the baby with the bathwater

Images in email continue to attract attention given the large number of webmail services and email clients that block them from displaying.

Here, it's important to note that current thinking is that your email needs to get the message across when images don't show up. That's not the same as saying don't put images in your email.

It's a mistake I've found myself making. Images can play a powerful role in generating responses. It's just that you need to account for the many times that an email is likely seen without those images working.

The point occurred to me on reading this case study, which demonstrates the sales power of a large animated image in an email. The audience and product were perhaps suited to that kind of approach. But the point is made.

There's also some insight in there on link colors.

More on HTML email | Tags: email marketing, email design, image blocking

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