Marketing email? Spam? It's your choice

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I've got a little tired of seeing people make absolute statements about what is and what isn't legitimate marketing email. People new to email marketing are confused as to what they can and can't do. Because they hear different opinions all over the place.

So I wrote this article to explain spam and permission issues to people planning to send marketing emails for the first time. It tells you all you need to know to judge for yourself whether what you're planning makes sense. Or whether it's going to land you in a whole heap of unsolicited email trouble.

I've wanted to write this one for years. I hope it serves as a useful document that will save a lot of innocent marketers a lot of learning pain. Comments welcome of course.

(And thanks Tom for getting my brain sparking on this through our recent email conversation.)

More on permission issues | Tags: email marketing, spam, uce, permission marketing

[This post brought to you by Campaigner Email Marketing]
Permalink | April 10, 2007 | 0 comment(s)
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