More on list rental

As a follow-up to their previous article on the topic, MarketingSherpa give us a few useful documents to help ease the pain of renting lists. These include:

> A detailed seven-page analysis of a typical data card (which carries basic info on the list, prices, etc.)
> Compliance document (outlining the legal requirements associated with the list, with particular reference to anti-spam law.)
> Example of a typical rental contract.

The first document is most valuable, since it contains a lot of practical advice on such things as traps to look out for and what supplemental info you need to request. Good stuff.

More on bulk email lists | Tags: email marketing, email list rental, renting email lists

Permalink | April 18, 2007 | 0 comment(s)
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