Organize your bounces

There are a few articles around on why you need to keep a careful eye on your bounces (rejected emails.)

For example, a lot of spam emails tend to bounce. So the more email you send out that gets rejected, the more you look like a spammer to those processing those emails. With obvious and unpleasant consequences.

Anyway, before you can properly evaluate why your email is bouncing and what you can do about it, you need a system in place to present the relevant information.

That's the topic of this article by Spencer Kollas. He explains what your bounce management system needs to do to arm you with the data you need for improving that aspect of your email marketing.

More on bounce management | Tags: email marketing, list hygiene, bounce management

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