The price of legal compliance
Latest posts | Feed | By Mark Brownlow on April 30, 2007
With New Zealand's new anti-spam laws coming into effect shortly, local businesses are embroiled in the usual compliance issues. Some of which get a review in this article at a local business IT site.Interesting to see just how much compliance with the new laws is likely to cost. A comment below the article suggests something over NZ$2,000 (about US$1,500) for a typical small business.
I like anti-spam laws because they create a framework for going after spammers and they (sometimes) encourage best practices. But it's sad that those businesses interested in remaining law-abiding, legitimate senders of email have to pay the price for the greed of others.
More on anti-spam laws | Tags: email marketing, anti-spam, email marketing in New Zealand
[This post brought to you by Campaigner Email Marketing]
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