The price of legal compliance
Latest posts | Feed | | By Mark Brownlow
With New Zealand's new anti-spam laws coming into effect shortly, local businesses are embroiled in the usual compliance issues. Some of which get a review in this article at a local business IT site.Interesting to see just how much compliance with the new laws is likely to cost. A comment below the article suggests something over NZ$2,000 (about US$1,500) for a typical small business.
I like anti-spam laws because they create a framework for going after spammers and they (sometimes) encourage best practices. But it's sad that those businesses interested in remaining law-abiding, legitimate senders of email have to pay the price for the greed of others.
More on anti-spam laws | Tags: email marketing, anti-spam, email marketing in New Zealand
[This post brought to you by Campaigner Email Marketing]
Permalink | April 30, 2007 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | April 30, 2007 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
