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Sometimes all I need to do is point you straight at the article. Here's another one of those amazingly insightful Email Makeovers by Mark Wyner. He tears up a newsletter design, pointing out all the problems. Then presents a revised version, explaining what he's done and why.
This is top-level design stuff beyond my meagre understanding.
Now, I feel like a butcher criticising Michelangelo for not using a darker shade of pink in The Creation of Adam, but the seasonal header image in the revised version does take up a lot of above-the-fold space. It's beautiful, but a shallower image might be better for preview panes, so people can get a look at the content more easily...?
More on email design | Tags: email marketing, email design
This is top-level design stuff beyond my meagre understanding.
Now, I feel like a butcher criticising Michelangelo for not using a darker shade of pink in The Creation of Adam, but the seasonal header image in the revised version does take up a lot of above-the-fold space. It's beautiful, but a shallower image might be better for preview panes, so people can get a look at the content more easily...?
More on email design | Tags: email marketing, email design
Permalink | April 12, 2007 |
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