Renewing permission
Latest posts | Feed | By Mark Brownlow on April 26, 2007
One of the troublesome areas in email marketing is when you have an email address but are a little unclear on just what you can do with it.
Maybe they signed up to your newsletter two years ago, but you never got round to sending one. Can you start sending newsletters now?
Maybe they handed you the address at a trade show and asked you to keep in touch. Does that mean you should add them to your newsletter list?
In such cases where permission has kinda, sorta been given, but is maybe a touch stale or unclear, you really do need to get a more explicit opt-in before adding anyone to a mailing list. In fact, anytime you're unsure if you (still) have the right permission it usually means you haven't.
But you do have enough of a pre-existing relationship so that an initial email inquiry to request that explicit permission is unlikely to elicit a "this is spam" response. Probably.
A key factor in eliciting a positive response and a clear opt-in is the tone and style of that inquiry. And MailChimp has an excellent example of the right style and tone to use.
More on permission | Tags: email marketing, permission
Maybe they signed up to your newsletter two years ago, but you never got round to sending one. Can you start sending newsletters now?
Maybe they handed you the address at a trade show and asked you to keep in touch. Does that mean you should add them to your newsletter list?
In such cases where permission has kinda, sorta been given, but is maybe a touch stale or unclear, you really do need to get a more explicit opt-in before adding anyone to a mailing list. In fact, anytime you're unsure if you (still) have the right permission it usually means you haven't.
But you do have enough of a pre-existing relationship so that an initial email inquiry to request that explicit permission is unlikely to elicit a "this is spam" response. Probably.
A key factor in eliciting a positive response and a clear opt-in is the tone and style of that inquiry. And MailChimp has an excellent example of the right style and tone to use.
More on permission | Tags: email marketing, permission
[This post brought to you by Campaigner Email Marketing]
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