Some ideas for boosting relevancy and response
Latest posts | Feed | By Mark Brownlow
Chris Marriott pleads for email marketers to send more relevant emails. It's a mantra we hear again and again as competition hots up and recipients get less and less tolerant of the rubbish in their inboxes.
Chris explains how relevancy is best guaranteed by drawing on what you know about each customer. Not just from their email behavior, but from all their interactions with your business. In other words, integrate your data.
And while you are working out how to do that, he has some suggestions for how you might get some quicker response rate boosts from sensible testing and simple segmentation.
More email marketing tactics | Tags: email marketing
Chris explains how relevancy is best guaranteed by drawing on what you know about each customer. Not just from their email behavior, but from all their interactions with your business. In other words, integrate your data.
And while you are working out how to do that, he has some suggestions for how you might get some quicker response rate boosts from sensible testing and simple segmentation.
More email marketing tactics | Tags: email marketing
Permalink | April 09, 2007 |
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