Subject lines for mobile email
Latest posts | Feed | By Mark Brownlow
Wondering how to grab the attention of stressed business professionals scanning their BlackBerries between (or during) PowerPoint presentations?
Dianna Huff reports on some subject line tips she picked up at a marketing workshop, and throws in some of her own, too.
With the growth of wireless email, I'm beginning to see newsletter sign-up forms that give people a format choice. Not the traditional choice between getting text-only emails or HTML emails. But a choice of text, HTML or mobile formats.
Makes sense. You can only design email specifically for display on a mobile device like a BlackBerry, if you know it's going to be read on one. Otherwise you're always going to be compromising to find a design and words that work well on 24" PC monitors and 2" phone screens.
(The link takes you to Dianna's current newsletter issue. The subject line tips are in the April 2007 edition, so if you're reading this in May 2007 or later, look for that edition in her archives.)
More on subject lines | Tags: email marketing, wireless email, subject lines, mobile email
Dianna Huff reports on some subject line tips she picked up at a marketing workshop, and throws in some of her own, too.With the growth of wireless email, I'm beginning to see newsletter sign-up forms that give people a format choice. Not the traditional choice between getting text-only emails or HTML emails. But a choice of text, HTML or mobile formats.
Makes sense. You can only design email specifically for display on a mobile device like a BlackBerry, if you know it's going to be read on one. Otherwise you're always going to be compromising to find a design and words that work well on 24" PC monitors and 2" phone screens.
(The link takes you to Dianna's current newsletter issue. The subject line tips are in the April 2007 edition, so if you're reading this in May 2007 or later, look for that edition in her archives.)
More on subject lines | Tags: email marketing, wireless email, subject lines, mobile email
Permalink | April 09, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
