Think Gmail if targeting students
Latest posts | Feed | By Mark Brownlow on April 11, 2007
At least that's the way college email may be heading. Google has started reaching out to students directly to try and garner support and market info for their Google Apps Education Edition.The application's flagship is, of course, Gmail. So, if they're successful, expect to see Gmail lurking behind even more email systems used by schools and colleges.
Regardless of whether that happens or not, those marketing to students may want to pay more attention to how Gmail treats their emails, anyway. Why? Because at the Google Apps schools page, you'll find this little info tidbit:
"...at many campuses over 20% of the student body already forwards their student email to Gmail"
Gmail is still way behind Hotmail and Yahoo! Mail webmail services in terms of user numbers. But in certain markets, it looks like a major player.
More on Gmail | Tags: email marketing, gmail, marketing to college students
[This post brought to you by Campaigner Email Marketing]
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