Think of subscribers as more than buyers
Latest posts | Feed | By Mark Brownlow
Chad White encourages you to think differently about your newsletter readers with this nice article at MediaPost.
His premise is that those readers might be a useful pool of human resources for you to draw on when looking for new employees, writers, models, volunteers etc. And he cites lots of real world examples to illustrate his point.
I'd particularly emphasize Chad's mention of readers as content providers. Aside from written contributions, readers can give you much needed content through...
> case studies of reader businesses
> summaries of reader feedback (on previous content)
> interviews with readers
> a Q&A feature (readers provide the questions and/or answers)
> the results of reader surveys
All of which assumes you have a motivated and engaged readership of course.
More on email newsletters | Tags: email marketing, email newsletters
His premise is that those readers might be a useful pool of human resources for you to draw on when looking for new employees, writers, models, volunteers etc. And he cites lots of real world examples to illustrate his point.
I'd particularly emphasize Chad's mention of readers as content providers. Aside from written contributions, readers can give you much needed content through...
> case studies of reader businesses
> summaries of reader feedback (on previous content)
> interviews with readers
> a Q&A feature (readers provide the questions and/or answers)
> the results of reader surveys
All of which assumes you have a motivated and engaged readership of course.
More on email newsletters | Tags: email marketing, email newsletters
Permalink | April 05, 2007 |
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