Webmail service names: confused?

If you were wondering whether Windows Live Hotmail, Windows Live Mail and Hotmail were different or the same, well...me too.

So I put together a quick overview of the big four webmail services and the names they use to describe their products.

In doing so, I noticed several trends of interest to marketers...

1. Preview panes are growing in importance. Webmail services look more and more like your desktop email software, with the same functionality.

2. Webmail services are integrated ever more tightly with other online features, such as chat, instant messaging, mobile services etc.

3. AOL, Yahoo and MSN are all beta testing funky new webmail products. There's an ongoing arms race in the webmail world to keep and gain users. New developments appear all the time, meaning the way your email is presented to users of a webmail service will change often also.

Keep an eye on these services, since those three providers plus Google probably account for around 700 million email addresses.

Tags: email marketing, webmail, AOL mail, hotmail, gmail, yahoo mail

Permalink | April 06, 2007 | 0 comment(s)
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