Welcome messages: some food for thought

Welcome emails are not just the preserve of email lists, and there may be much to learn from those who use them in other contexts.

The folk at 37signals, for example, explain the thinking behind the brief welcome emails sent to people who sign-up for their web-based software applications.

Their motivation is to reduce customer service inquiries by ensuring key information is in-your-face in a brief, simple welcome message.

I would argue that in a welcome message for an email list you have more things you need to do. But it's good to get another perspective and I'd recommend reading through the 40 or so comments at that post to get insight into how people treat those introductory emails.

More on copywriting | Tags: email marketing, welcome emails, welcome messages

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