What gender is your marketing message?

The Gender Genie is a tool which takes text and guesses the gender of the author. I'm male apparently...but only just. I like to think that makes me balanced. Or confused?

It's just a bit of fun, but the algorithm behind it does have a basis in some research done at an Israeli university. The original science has insights into the concrete differences in word usage between men and women.

It got me thinking. What if you had a tool like that to fine tune the gender of your marketing text?

Copywriters are obviously adjusting their text to appeal to males or females depending on what you're selling and who your target is. Could an automated tool like the gender genie help you develop a more female or male voice?

Tags: email marketing, gender marketing

Permalink | April 20, 2007 | 0 comment(s)
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