Another way to benefit from unsubscribes

Recently we had a suggestion on how to use partial unsubscribes to improve your targeting and keep people on your list. Now Melinda Krueger comes up with another perspective which might save you from unnecessary address loss.

She points out that a lot of addresses might end up on your "do not email" list without them actually requesting to be put on it. An example might be when you decide to kill the address of someone who never opens an email or clicks on a link.

The problem is when that person tries to subscribe to your list at a later date. They'll never get emails as they're on that permanent "do not email" list.

Perhaps you need two unsubscribe lists, as suported by many email service providers. A permanent list for people who actively request to be taken off a list. And another list where you can put addresses you don't want to send email to, but who are not barred from getting put back on the active list at a later date.

Food for thought.

More on unsubscribes | Tags: email marketing, list management, suppression lists

Permalink | May 01, 2007 | 0 comment(s)
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