Budgets, ROI and email marketing strategy

Latest posts | Feed | By Mark Brownlow on May 21, 2007

Jeanne Jennings reaches the sixth and final part of her series on strategy today.

The bulk of this final article deals with the mechanics of creating a basic budget (assessing costs for putting together and sending out emails) and projecting the likely return on the cash so invested.

Compiling a detailed strategy is one of the more undervalued aspects of email marketing. Jeanne's six articles should prevent you making the same mistake.

More on strategy | Tags: email marketing, marketing budgets

[This post brought to you by Campaigner Email Marketing]
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