Budgets, ROI and email marketing strategy

Latest posts | Feed | | By Mark Brownlow

dollar billsJeanne Jennings reaches the sixth and final part of her series on strategy today.

The bulk of this final article deals with the mechanics of creating a basic budget (assessing costs for putting together and sending out emails) and projecting the likely return on the cash so invested.

Compiling a detailed strategy is one of the more undervalued aspects of email marketing. Jeanne's six articles should prevent you making the same mistake.

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[This post brought to you by Campaigner Email Marketing]
Permalink | May 21, 2007 | 0 comment(s) - add yours!
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