College email marketing offers much food for thought

Not a must read, but a fascinating read nonetheless. Robert A. Bonfiglio recounts in detail the swathe of email solicitations from colleges landing in his son's inbox.

It's always dangerous to draw conclusions from a single opinion. But it's a lovely bit of insight into how people react (or not) to marketing email. Bonfiglio lists numerous subject lines and attention-getting strategies, and points out their shortcomings.

He also illustrates the fact that wanton application of general direct marketing approaches just won't work if you don't account for the peculiarities of the target audience. Most illuminating.

More on subject lines | Tags: email marketing, subject lines, college marketing

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