Email authentication gathers more support

One big skyscraper size message of recent weeks has been the need to ensure your outgoing emails are properly authenticated (see here for a jargon-free overview.)

And three new articles only serve to reinforce the message...

Silverpop report on what AOL, Comcast, MSN, Hotmail and Windows Live Mail have to say in terms of improving your delivery rates to their users.

Spencer Kollas provides answers to those arguments we use to avoid taking the necessary authentication action.

And George Bilbrey suggests authentication should be foremost in your mind, even if you're not into IT stuff.

More on authentication | Tags: email marketing, email authentication

Permalink | May 23, 2007 | 0 comment(s)
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