Email habits in Canada...and Iran

MSN Canada took a look at email habits and came up with some intriguing little statlets. A few highlights...

Apparently, 78% of respondents prefer email to snail mail. Well, yes, no shock there.

32% sent or received a love letter online. (And you thought your deliverability issues were important! Is it unrequited love or did your affectionate missive simply land in the junk email folder?)

Just over 75% use their email account as a "virtual shoebox" for storing photos, documents, messages etc. And 58% regard the email account as a "personal information manager and organizer."

Those two stats are interesting, even discounting for survey spin and any potential bias. Why? Because it tells us that email is not going anywhere soon. Other forms of online communication will grow in importance, but folk are clearly too wired into email to relinquish it quickly.

Oh, and according to an article from the folks at the Rafsanjan Industrial Complex Cooperative, over 95% of local Iranians use Yahoo, Gmail or Hotmail email services. Make of that what you will...

More email marketing statistics | Tags: email marketing, consumer email habits, email marketing statistics

Permalink | May 15, 2007 | 0 comment(s)
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