A feast of ideas to end the week

The travel industry are often out there setting the pace when it comes to clever email marketing ideas. Ken Magill reports on how Intrawest ski resorts use email in a variety of ways to promote positive relations with customers (existing and prospective) and encourage them to give Intrawest a greater share of their holiday spending budget.

One lovely example is emailing ski lesson attendees a photo of themselves learning to ski, together with the opportunity to book another lesson.

Meanwhile Christopher Marriott discusses some ideas that make sense despite seeming counterintuitive at first glance. He covers a different approach to follow-up emails, the position of the unsubscribe link in your email, and the importance (or not) of list size.

And finally, polls are always a good way to engage your audience. Karen J. Bannan gets Phil Jamieson to suggest five tips on how best to combine emails and polls.

More case studies and tactical tips | Tags: email marketing, intrawest, marketing with polls

Permalink | May 25, 2007 | 0 comment(s)
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