Good use of email certification
Latest posts | Feed | By Mark Brownlow
Is it worth using one of the email certification services? In some cases, the answer is very clear.
The Red Cross, for example, are often featured in phishing emails. And they have transactional emails (tax receipts) that absolutely need to get through. So Goodmail certification makes sense for them, as explained in this case study.
They save on the customer service costs otherwise incurred when tax receipts go missing. And the certification icon gives donors reassurance that the email asking for help with the latest disaster relief effort is genuine and not some Chinese scam.
More case studies | Tags: email marketing, red cross, goodmail, email certification
The Red Cross, for example, are often featured in phishing emails. And they have transactional emails (tax receipts) that absolutely need to get through. So Goodmail certification makes sense for them, as explained in this case study.
They save on the customer service costs otherwise incurred when tax receipts go missing. And the certification icon gives donors reassurance that the email asking for help with the latest disaster relief effort is genuine and not some Chinese scam.
More case studies | Tags: email marketing, red cross, goodmail, email certification
Permalink | May 11, 2007 |
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